Thursday, September 21, 2017

Crowdfunding Tips from Stephanie Law

By Lauren Panepinto
  

Reminder: This friday is the last day to register for Stephanie Law's Kickstart Art Intensive. I talked about the Make Your Art Work project in my last column, where Marc Scheff & I will not only be presenting our now-famous Art Business Bootcamps, but we'll also be holding focused Intensive classes with experts who have knocked it out of the park in their fields.

To give you a taste of the kind of material Stephanie is covering, she's given us some quick tips to think about when you're planning your crowdfunding project:


Tip #1

When you're creating a crowdfunding project, think about how you're going to include your audience into the process.

Draw them in with your narrative, and be able to articulate what motivates you, because if you can't put it into words, you can't expect your audience to be able to get excited! Being introspective enough to understand your own passions can be hard, but if you can get a handle on that and be able to articulate it, then that passion becomes infectious.


Tip #2

Audiences get behind Ideas, not Products.

Yes, there's a nifty product that they will want to get their hands on at the end of the process, but if you are focused only on the goal of putting product on shelves, then you are missing out on the golden opportunity that crowdfunding provides to expand your reach and have your audience forge a dedicated bond to you and your endeavors.


Tip #3

When determining your fulfillment timeline, two key things to remember in communicating to your audience.

1. Be realistic, not hopeful.
2. Be transparent.


Tip #4

Know your product specifications. You must have a firm idea of what your product is.

Even if you don’t have all of your content complete, you need to know what your specifications are.
You need to know how big it is, approximately how much it will weigh, and any details regarding
materials that will be important during the production to the manufacturer or printer. Some of those details you won’t know until you actually begin talking to your manufacturer/printer. Have a wish-list of what you desire, and then when you begin the conversation with them, let the specialists know what your ideas are, and have them present you with the various options to chose from.



 

The course is $197, and you get 5 lessons that Stephanie designed to break down and replicate her  crowdfunding success. She breaks down all the preparation and promotion she set up for her Kickstarter campaign, which raised over 100k for her art book, as well as cover material about starting a Patreon. You get all the written lessons immediately upon registering, then Stephanie will hold 4 live classes on Crowdcast on Mondays Sept 25, Oct 2, 9, and 16 at 2pm EST. Classes will be recorded and can be rewatched by anyone registered for the class.

If you want to get a sneak preview, check out the ProjectCast we recorded with her a few months ago.


Enrollment for Kick Start Art closes 9/22. Class begins 9/25. More info & register here.

Don't miss any news or upcoming class announcements! Sign up here for the Make Your Art Work newsletter.

Wednesday, September 20, 2017

DEMONS

-By Heather Theurer

 Nightmare - 1781 Oil on Canvas - Henry Fuseli
Ever since I was invited to be a part of Muddy Colors, I’ve spent a good chunk of time internally debating over what I should write or share and whether or not what I came up with would be worthy of the audience. There are a plethora of topics that could be written about and I plan on visiting as many as I can. However, I’m going to take a departure from the tenor of my previous posts and go out on a limb here to touch on a subject that, although somber, I think is relevant.

The idea was sparked (in addition to some other present, concurrent events) by the recent rewatching of one of my favorite Doctor Who episodes. It’s the one where Doctor Who and his companion, Amy, go back in time to visit Vincent Van Gogh in June of 1890 at Auver-sur-Oise, France, during a turbulent period of the artist’s life just before his suicide. It’s a moving visual experience and I’d recommend it to anyone. In any case, what I watched ruminated inside my head for a couple of days and because of that, my fingers inadvertently decided to do some tap dancing on my computer keyboard. As a result, I ran across a particular article on CNN. It’s title: “The Dark Side of Creativity”.

http://www.cnn.com/2014/01/22/world/the-dark-side-of-creativity-vincent-van-gogh/index.html

Self-Portrait - 1887 Oil on Canvas - Vincent van Gogh

It got me to thinking. Now, I know what some of you might say (and I chuckle to myself at this, because I’m just being silly here): “Heather, thinking is a dangerous thing. You shouldn’t do it.” But I was intrigued, and not just because the subject was morose. I started digging. It led to other articles. It led to study. It led to introspection. And no matter what anyone says, I believe introspection is always a good thing—if it leads to positive change.

This is where I’m going to go out on a limb. I think we all have demons. Well, at least that come in some form or another. Okay, so I guess I can’t speak for any of the other phenomenal artists and contributors who post here on Muddy Colors. Maybe they don’t have any. But I know I do. And maybe some of you who come here to visit us do. So here’s the disclaimer: I’m not a psychologist. I wouldn’t give anyone advice or direction where I have no power to do so. I’m only going to throw this stuff out there, pitch in a few of my thoughts (dangerous, I know!) and let you decide what you want to do with it.

So this is where I go back to my thought on demons and everyone having them. I’m not talking about the gargoyle-style demons that perch on the dresser across the room from your bed and give you creepy vibes in the nighttime—although that very well may be the type that haunt you, I don’t know. I’m talking about the ones that take up a very real residence inside our heads and don’t leave us alone. I’ll refrain from covering the ones for which I have no authority to make a statement and knowing that there are also too many to list to even make them a part of this post.

Throughout my career, I’ve met a few demons of my own and they’ve come in various forms. I’ll share just a couple of them, and if one or more of them strikes a chord, perhaps it will lead to your own introspection. I bare myself a bit in this, so be gentle. :)

The Scream - 1893 Oil, Tempera and Pastel on Cardboard - Edvard Munch

One of the first demons to ever crawl on my shoulder and whisper in my ear was the one by the name of Self-Deprecation. Even during my childhood and then into adulthood, I felt I’d had a pretty good grasp on art technique and creativity and I was occasionally complimented on it. That felt good to hear, of course, but the Demon of Self-Deprecation is a vicious one. He sat on my shoulder and reminded me that no matter what anyone else thought, I’d never be as good as the Great Masters I admired (both ancient and modern). I’d never be able to attain the kind of creativity, quality and far-reaching influence that they did. According to Self-Deprecation, I would always and forever be a hobby artist. I’d never have a real career or find success in it financially or perhaps even find any true fulfillment in the creative process because of this. I’d find joy in creating images and then within moments of finishing a piece, Self-Deprecation would remind me that it wasn’t as good as something else I’d seen. He was a beast and difficult to be rid of.


Bound I - 2005 Oil on Canvas Study - Heather Theurer
Bound II - 2005 Oil on Canvas Study - Heather Theurer

It wasn’t long after Self-Deprecation took up residence, that his twin sister decided to join him. Her name is Self-Doubt. She took everything Self-Deprecation flaunted and magnified it across every area of my life. If Self-Deprecation could convince me that my art wasn’t good enough, then certainly, she could do much better and persuade me to keep my art to myself. Unlike her twin brother, she didn’t whisper; she was bold and in my face, letting me know that my art wasn’t worthy of selling. I also didn’t have a formal art education, she reminded me, and that meant I didn’t know what I was doing. I was a “fake” and perhaps even a “cheat”. So sitting at a table for my first years at San Diego Comic-Con turned into five-day stretches of torture wondering why in the world I was there (which springs back to my first post on Muddy Colors). Having her on my shoulder led to uncertainty and indecision. I wondered if I was selfishly taking away from my family (I have five kids) to make stuff that nobody cared about. I struggled with the idea of investing in my art financially, especially if seeing a positive end come out of it was not clearly in view. This dragged on for a long time and was seriously frustrating because there was a part of me that didn’t want to believe all of her lies. With these twins sitting on my shoulders, it was hard not to imagine that the only reason anyone bought my art was because they were either related to me and therefore obligated to show support or that they pitied the “little guys” at Comic-Con and felt the need to fulfill an urge to be charitable. The Demon of Self-Doubt didn’t stop there, though. Doubting myself because I hadn’t yet achieved a grand goal I had set for myself was a rather natural response and one relatively easily remedied with time and experience. No, Self-Doubt dug a little deeper. She took the heart of what I did and attempted to blacken it. I’d always loved creating art. It was a part of me, kind of like breathing. But I didn’t know why that was, specifically; I just did it. Self-Doubt tried to convince me to doubt every brush stroke and its purpose. It was like convincing me that breathing wasn’t important, one inhalation at a time. It took everything out of me and it became a battle to continue.

Saraigh Ceol - 2012 Oil on Canvas - Heather Theurer

Then there are the demons that rear up in front of us and bare their fangs in all the ferocity of a grizzly on a rampage because you’ve stolen the last salmon in the river. These guys don’t sit on your shoulder. They attack head-on and make it seem as if all the powers of Earth and Hell are combining to destroy us and everything we do. Death, illness, tragedy, economic trials, emotionally/physically abusive relationships—they all have a way of finding their way into our lives to some degree. I’m not going to dwell on the particulars here. You all know what your personal demons are and what face they take.

Instead, I’m going to step back and bring this all together. Maybe this is the unrealistically optimistic side of me—because I tend to lean in that direction—but, barring serious mental illnesses or addictions (which I mentioned I’d refrain from crossing over into, for the sake of lack of expertise), I believe that none of these demons—and I do mean none of them—have any real power. None whatsoever. They only have power as we give it to them. In hindsight, I can see points where I pretty much handed over my life to the demons that sat on my shoulder and demanded it of me, which is kind of sad to admit. However, I think I’ve experienced enough of life now to realize that I not only didn’t need to do that, but that I won’t be doing it again. For some of you who feel you’re right smack dab in the middle of Demon Central, you might be, in addition to scoffing at me, asking how in the world I plan on accomplishing that. Demon Central is a bleak place to be, after all, and one with a daunting city wall.


Santuarii - 2011 Oil on Canvas - Heather Theurer

Well, it’s definitely more than just attitude, I’ll tell you that much, although that is at the root of it all. If you find yourself in the downward spiral of pessimism, no amount of effort is going to free you from the demons who climb on your back and tell you what to do. What shed the demons that I faced in my past came down to putting up my dukes and just doing. To begin with, I had to acknowledge that the deceitful little buggers of Self-Deprecation and Self-Doubt were actually sitting on my shoulders. They have the ability to hide well, blend in, and appear insignificant. Now that I know what they look like, I can avoid them. I pluck them off and flick them away before they can get their dirty claws into me. I plow forward in my art with the kind of determination and speed that makes it hard for the demons to catch up. Creating artwork is no longer an end result but a process. If I can see that I’m not where I want to be right now, at least I’m approaching it, moving toward it. Sometimes that happens in big leaps, but most of the time it comes in slow, trudging, tiny steps. I don’t think I’m unique in this regard. I’d place a hefty bet that most artists out there are taking the slow and steady route with their noses to the ground searching out the best path to take. That’s probably wise and beneficial, so long as you’re aware of who your companions are.

Gruppo del Laocoonte - Marble Sculpture
The same could be said of the demons that I have no control over—the grizzly bear kind. Crazy thing is, that out of every one of those types of experiences I’ve gone through, something grand has been added to my creative core. They’ve changed my work for the better by challenging not only my skills but the substance of the art itself. Perhaps these demons didn’t appreciate it, but I dismantled them, took their base elements and then rebuilt them into something that I could call my own and hopefully uplift others with. This didn’t happen spontaneously, folks. It took focus, vision, and ridiculous amounts of effort. It was sometimes a tedious and painful method of creating and living. With that as a setting in which to launch the future, though, I don’t fear the demons anymore.

Tuesday, September 19, 2017

Blenders

-By Julian Totino Tedesco


If you have, like me, been using Adobe Photoshop for a long time (almost 20 years, in my case), it's probably hard to get you to use another software at this point. In my opinion, PS can do everything others graphic softwares do, or at least, everything I need from a graphic software (Comic book artist are probably more drawn to Manga Studio these days.).

However, there's a tool that I have mentioned in a recent post and that I have been using for a while now that I think deserves being noticed: The Blender tool, from Corel Painter.

I'm using Painter 12, but you can find the Blender tool in previous versions of the software as well.

The Blender Tool is like an advance version of Photoshop's Smudge Tool and, as indicated by the name, allows you to blend the painting and mix the colors in a very efficient way, with a much more "organic" feel than the Smuge Tool.

It doesn't sound to impressive, I know. But lt does makes a difference, especially if you are seeking for an oil painting finish.

For example:



Let's say that you have a detailed pencil that want to paint, the blender tool will help you taking advantage of the shading work you had already done, making it look like actual brush strokes, instead of graphite. It's not going to solve the whole painting, not at all, but it will give you a strong foundation to keep working from there, adding colors, defining shapes and accents, etc.

I know a few people that works that way, using the blenders at the beginning, although I personally prefer to save the blending for the last stage (Plus, I like to keep a bit of the grain of the pencil in the mix). Look closely in the next images and compare the stages before (left) and after the blending (right).


You can play with the direction of the blending, adding dynamism to the painting, softing edges, creating depth, defocusing areas, etc.
You can correct any "clumsy"brush strokes.

It's very tempting, once you have familiarized with the tool, getting carried away and wanting to blend everything. Be cool. You don't want to end up with a "blurry" and overly soft image.


Don't feel like you have to blend the whole surface. Leave it just for those few areas where you want to smooth things.

Corel Painter tip: You can change the brush size by pressing Ctrl + Atl and dragging the tablet pencil.

A lot of the information that you read here as brush strokes, were actually made with the blender.

There are many different Blenders that you can choose. I mostly use the "Coarse Oily Blender" and the "Grainy Blender", but you can make your own. I always recommend to play with the settings and look for what would work for you. There's a lot of options to explore and can be a bit overwhelming, but try at least to modify a few settings and see what happens.



There's a catch though: While Corel Painter allows you to work with layers like Photoshop (Won't recognize most of the Adjustments layers, though) the Blender Tool won't work well unless you flatten your layers. This is another reason why I always leave the Blending process for the last few steps.

If you are planning on trying the blenders, I recommend taking a look at this excellent Greg Manchess' post, first: 10 Things about...Edges

Nowadays, the use of the Blender in my work is minimal, and in some covers, I don't even use it at all, but it was a big part of my work process a few years back, when I was more into an "oily" finish. Give it a try and see what it can do for you!